 Principal
Chute
Gerdeman Retail
Denny Gerdeman’s hands-on approach aims to get the job done right the first time around. He prides himself on clear strategic thinking and ability to hone in on the realities of any given situation. His communication skills have proven adept at brainstorming, advising, motivating, and listening, allowing him to capture core design objectives and map effective solutions for clients.
Recently honored by DDI magazine as a Retail Design Influencer, Denny began his career in 1976. As a designer with The Limited, he was exposed to a wide range of international retailing. In 1989, he partnered with Elle Chute to form Chute Gerdeman Retail, now recognized as one of the nation’s top-grossing design firms. Among the diverse range of clients he has worked with are Club Libby Lu, Hamleys, Kohl’s, Lane Bryant, The Limited, Limited Too, M&M's World®, Marriott Vacation Club International, Target, and Walt Disney Imagineering.
Denny studied architecture at The Ohio State University and is a member and past
president of the Ohio Chapter of the Retail Design Institute. He has served on the A.R.E. Board of Directors
and currently serves on DDI magazine’s
editorial advisory board and the PAVE Board of Directors.
His tenure in the
industry, as well as Chute
Gerdeman’s
awards and recognition, have made him a well-known presence
in the community of retailers, service providers, and
manufacturers of consumer products. He has spoken at retail symposiums around the world, including GlobalShop, the National Retail Federation (NRF), and The Shop in New Delhi, India. |
