Vice President, Retail Stores
TELUS

Joe Goodbaum is vice president of retail stores for TELUS Consumer Solutions. Involved in the Retail Store segment since its 1999 inception, Goodbaum has contributed to bringing TELUS' retail concept to multiple new markets, leading store merchandising initiatives, and handling overall property management for more than 160 stores.

Goodbaum has contributed to the efficient expansion of TELUS' unique corporate retail approach and the ongoing evolution of its store design. Among the design awards TELUS has captured is a NASFM 2005 Store of the Year Award for the store at Scarborough Town Centre.

A lawyer called to the bar in 1987, Goodbaum is a graduate of the University of Western Ontario Law School. He formerly served as president of Sunnybrook Foods, an Ontario grocery retail chain.