Vice President, Retail Stores
TELUS Consumer Solutions

Joe Goodbaum is vice president of retail stores for TELUS Consumer Solutions. Involved in the Retail Store segment since its 1999 inception, Goodbaum has contributed to bringing TELUS' retail concept to multiple new markets, leading store merchandising initiatives, and handling overall property management for more than 250 stores and kiosks.

Goodbaum has contributed to the efficient expansion of TELUS' unique corporate retail approach and the ongoing evolution of its store design. Among the design awards TELUS has captured is an A.R.E. 2005 Store of the Year Award for the store at Scarborough Town Centre, located in Scarborough, Ontario.

Beginning in April 2008, Goodbaum's retail store team also operates Koodo mobile locations in over 100 malls across Canada.

A lawyer called to the bar in 1987, Goodbaum is a graduate of the University of Western Ontario Law School. He formerly served as president of Sunnybrook Foods, an Ontario grocery retail chain.