Director, Interior Design and Brand
Design Services Group

During his 22-year career in retail design, Kevin Kiecker has excelled in a variety of positions, from interior designer and account executive to director of interior design and brand at Design Services Group. Currently, Kevin leads the design team in format design, new concept design, and segmented department design.

His concept and format design talents have been utilized by numerous retailers around the country, including Supervalu, Payless Shoes, Peoples Bank, Ultimate Electronics, Gander Mountain, Mall of America, Albertson’s, Cub Foods, Scott’s Food and Pharmacy, bigg’s, Shop n’ Save St. Louis, Wakefern Food Corp., Shoppers, Sunflower Market, Hornbachers, Ukrops, Farm Fresh, El Primero Mercado, Rapala, and Jack Links.

Kevin serves on the VMSD Editorial Advisory Board and has been a speaker at industry events.

Kevin feels his strong retail and brand experience coupled with the integration of visual communication and signage programs has been instrumental in the success of his clients. He interfaces directly with the merchandise, store operations, and corporate design and format teams, integrating their objectives, ideas, and concerns during the design phases of the project.

His goal is to “create a branded, selling environment with a signature design” that supplements the merchandising initiatives set by his clients.