Michael Cape Consulting

Michael Cape recently started a consulting firm. Previously, he worked for Gap Inc. as executive vice president of marketing for Old Navy, where he oversaw all aspects of marketing for the Old Navy brand, including advertising, in-store promotion, and public relations activities.

His background also includes six years at J.C. Penney Co., most recently as vice president and director of brand marketing. In this position, he was responsible for total campaign development, all national broadcast marketing in television and radio, national print advertising, in-store graphics and visual, brand publicity, packaging, and gift registry for one of America’s largest department store, catalog, and e-commerce retailers.

He joined JCPenney in 2001 as vice president, director of visual merchandising and store design, and was responsible for all visual merchandising programs, in-store marketing and campaigns, and fixtures and interior design for 1,100 stores.

Cape has more than 20 years of experience in fixture and store design, visual design merchandising, marketing, packaging and corporate identity for the retail and apparel industry. Prior to joining JCPenney, he held positions in visual merchandising, design, and marketing at Mervyn’s. Past consulting clients include Levi Strauss and Co., William Sonoma, and Pottery Barn, along with other apparel manufacturers.

A Markopoulos Award winner, Cape serves on the A.R.E. Visual Committee.