Executive Director
FRCH Design Worldwide | Brazil

As head of FRCH Design Worldwide's operation in Brazil, Sergio Barbi is responsible for developing the market and providing services for FRCH´s clients in Brazil. He leads a team of professionals with extensive experience in retail design and architecture.

Sergio brings to FRCH more than 20 years of experience in Brazilian retail, franchises and expansions. He is expansion director of the Brazilian Franchising Association (ABF). Prior to joining FRCH, he headed the franchise of O Boticário, a Brazilian retailer with more than 2,800 stores worldwide. His background also includes managing corporative retail strategies for such companies as Real Bank and Bonfiglioli Co. Sergio holds a Bachelor in Business Administration and a graduate degree in Acquisitions & Incorporations and is fluent in English.